REGENERATION: The Future of Community in a Permacrisis World
by Christian Sarkar, Philip Kotler, Enrico Foglia


The English edition is available in the following counties:
US | UK | DE | FR | ES | IT | NL | PL | SE | JP | CA | AU


  • Community Leaders who want to make their communities – neighborhoods, cities, regions – more regenerative
  • Organizational Leaders – business and non-profits – who want to make their organizations regenerative
  • Government Leaders – who are interested in building a regenerative political system
  • Strategists, Marketers, and Innovators who are interested in regenerative business models
  • Economists who are interested in new perspectives to make sense of this age of chaos
  • Individuals who are interested in regeneration as a guiding principle for well being
  • Students who are tired of the way it is


What is institutional betrayal? (p. 7)
What is a zero-trust society? (p. 8)
What does regeneration have to do with the Common Good? (p. 13)
Why is regeneration the Big Shift? (p. 15)
What’s the difference between an extractive economy and a regenerative economy? (p. 16)
What is the guiding strategy for regeneration? (p. 17)
What is the declaration of interdependence and why does it matter? (p. 18)
How can we define regeneration? (p.23)
What are the 9 Domains of the Common Good? (p.25)
What are the 9 Essential Freedoms? (p.29)
What is the process of regeneration? (p.30)
Where does regeneration happen? (p.32)
What are the 5 Worlds of regeneration? (p.33)
What are the 22 Tests for regeneration? (p.34)


What is community value creation? (p.38)
What is the connection between Democracy and the Common Good? (p.40)
What is the Privatization of Everything? (p.41)
What is community trust? And what does a low-trust community look like? (p.42)
How does a leader bring the community together? (pp.46-51)
What are the 12 paths to regeneration? (pp.51-107)
What is the “pyramid of community value”? (pp.52-54)
What is human scale development? (pp.54-56)
What is Asset Based Community Development (ABCD)? (pp.56-60)
What does community wealth-building entail? (pp.61-68)
What is the Cleveland/Preston model? (p.65)
What is the Base of the Pyramid and the Green Leap? (pp.68-71)
What is Mission-based change? (pp.71-75)
What is the relationship between Outcome -Driven Innovation (ODI) and regeneration? (p.73)
What are resilient cities?
What are complete communities?
What is the City-as-Commons approach?
What is “community as a platform”?
What is ecosystematic regeneration?
What is cosmo-local regeneration? (p. 102)
What is cultural regeneration? (pp.103-107)
What are the characteristics of organizational longevity? (pp. 108-109)


What is a regenerative organization? (pp.110-112)
What is “zero-distance” to reality? (p.113)
What are the 8 indicators of separation? (p.114)
How did Peter Drucker warn us? (p.116)
What is a regenerative organizational structure? (p.119-120)
What kind of community is your business? (p.121)
Can you convert your traditional business to a cooperative? (p. 122-123)
What is a “double loop” regenerative business model? (pp. 124-128)
What is regenerative worksharing? (pp.129-130)
How do you design collaborative regeneration projects? (pp.131-135)
How do you nurture regenerative community partnerships? (pp.135-142)
How can you start building a local ecosystem for the Common Good? (pp.143-144)
What is a regenerative value-chain? (pp.144-146)
How do you design regenerative products and services? (pp.146-149) 
How do you design regenerative experiences? (p.149)
What are the 5Es of experience design? (p.149)
What is the impact of public space on a community? (pp.151-154)
What is a regenerative start-up? (pp.154-155)
What is the difference between a regenerative zebra and the traditional VC-backed unicorn? (pp.154-155)
Is regenwashing the new greenwashing? (pp.156-157)
What are 4 ways for a company to become a “pillar” of the local community? (p.158)
Why is the Cluetrain Manifesto still relevant? (p.158)
What behaviors are visible in a low-trust environment? (p.159)
How does the mindset of the founder impact your business? (p.160)
What does a “maturity model” for regeneration look like? (pp.161-162)
What is Stage 5 Total regeneration? (pp.163- 171)


What is regenerative leadership? (pp.172-173)
Can politics be regenerative? (pp.173-178)
What is the regenerative effect? ( pp.179-181)
What are the 12 fundamental truths about regenerative leadership? (pp.179-180)
What is the “pyramid of love”? (p.181)
What is the narrative of regeneration? (p.182)
What is regenerative government (a citizen’s checklist)? (p.183)


What are the 5 types of innovation? (pp.184-185)
Why is regenerative innovation the redesign of everything? (p.185)
What are the 10 principles of Design Justice? (pp.187-188)
What are the 9Cs of Common Work? (pp.188-191)
What is regenerative innovation alignment? (p.191)


When were corporations forbidden from influencing elections in the USA? (p.192)
Why does the US political system not serve the public?(p.193)
What is the relationship between broken economies and broken communities? (p.193)
What is Ayn Rand disease? (p.194)
What is the economy of exclusion? (p.200)
What is the dumbest idea in the world? (p.201)
What its stopping us from doing the right thing? (p.202)
Who is Davos Man? (p.203) 
What is “enclosing the Commons”? (p.204)
Is Capitalism not compatible with Democracy? (p.206)
What is corporate imperialism? (p.207)
What is involuntary privatization? (p. 208)
What’s the difference between the modern corporation and the East India Company? (p.270)
Why should business heed the voices of indigenous and native tribes? (pp.212-213)
What is the problem with the “investor-led language” of ESG? (p.213)
Can capitalism be regenerative? (pp.216-217)
What is the ecocide economy? (pp.218-220)
What’s the difference between green-growth and degrowth? (pp. 220-221)
What does an Economy for the Common Good look like? (pp.222-223)
What are “profits from suffering”? (p.225)
Why are so many politicians against the Common Good? (p.226)
What is total systemic regeneration? (pp.227-231)
What is a movement of movements? (pp.231-235)
What is a Citizen’s Assembly? (p.234)
Why is Extinction Rebellion a signpost for regenerative protest? (p.235)
How can a city like Palermo become more regenerative? ( pp.237-284)
What does AI think about regeneration? (pp.285-301)
What is the Net Regen Score? (pp.302-303)



What are regeneration exploration guidelines for communities? (p.304)
What are regeneration exploration guidelines for organizations? (p.305)

Our answers are in the text – available here:
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Extinction or REGENERATION?

There is no other way. 

For forty years the institutions of the world have worked to “mitigate” climate change with no results – or worse – failure to stop the rapid destruction of the ecosystems which keep us all alive. Leaders and businesses have largely ignored the cries of our dying planet. A desperate scientific community has taken up arms to spread the word, but the media is deaf, and worse. Our politicians ignore the future for their own selfish interests.

How can we protect Nature and build a future based on the Common Good?

Where to begin? Is collapse inevitable?

Can business be regenerative? What does the road look like beyond sustainability? What examples are available for us to learn from?

Community regeneration offers a path to renewal beginning with you – your friends, and the community around you. This books an exploration of the topic – with deep dives into various methods and tactics that have worked in different communities. 

In this book, we begin to explore the following:

  • One, understand the various definitions for regeneration and understand why regeneration means regenerating the Common Good. What will it take to make the Big Shift to regeneration?
  • Second, how do we regenerate a community? Place-based regeneration is a critical capability we need now.
  • Third, what is a regenerative organization? How can a business become responsive to the needs of the community, society, and nature?
  • Fourth, what does regenerative leadership look like? Can politics be regenerative?
  • Fifth – what is regenerative innovation?
  • Sixth – can our economy ever become regenerative? What will that take?
  • Finally, we look at the lessons from Palermo. What can we do in our neighborhoods? What is the role of the local entrepreneur in building community wealth? We highlight a number of organizations we found during our regenerative project in Palermo.

Written as a follow-up to their book on Brand Activism, this book explores how local, community-based efforts at renewal can become transformative across society. Joining forces with Philip Kotler are Christian Sarkar and Enrico Foglia. Together they are work on regeneration strategies for government, organizations, and communities – via the Regeneration Marketing Institute (a vehicle to promote the paradigm shift we so require now).

Don’t despair. 

Mars can wait. We can still save this beautiful planet – the only world we’ve got.


“You have blown my mind and radically expanded my aperture on regeneration by reading this fascinating book! The breadth of the book is astounding and the examples are both compelling and inspirational. The book covers a wide canvas of dimensions with insightful examples of different types of regeneration projects. I was fascinated by the examples of cultural regeneration as a tool 
to create community value. I couldn’t put the book down.”

– John Seely Brown
Chief of Confusion,
former Independent Co-Chairman of the Deloitte Center for the Edge, former Chief Scientist at Xerox, former Director of Palo Alto Research Center (PARC)


“Now is not the time for minor alterations at the periphery of our organizations, governments and institutions. In the face of climate crisis, rising inequality and a host of other issues, we require thinking and insights which enable us as individuals and communities to re-generate. This book is as inspiring as it is practical. It is the way forward to true re-generation.”

– Stuart Crainer 
co-founder, Thinkers50


“This splendid book is a guide to understand the present and to design the future.  The authors have developed and used ”regenerative marketing” principles to provide locals with tools to combine roots and wings to build an intercultural and interdependent community. Particular gratitude to the illustrious authors for seeing, in the City of Palermo and in my cultural and political experience, a vision that has taken shape and will increasingly become a future project for Palermo and for every urban reality on the planet.”

 Leoluca Orlando
former Mayor, City of Palermo


“A timely guide, charting a new path forward for marketing in the this crisis-ridden world.  Marketing now becomes a force of resilience and regeneration: to engage rather than ignore the challenges of climate, complexity, community, and (de)globalization, at the dawn of the Age of AI – from the people who wrote the textbook on mass marketing (literally).”

– Daniel Erasmus
futurist, founder of planetary scale AI


“What does regenerative innovation mean?  It is outcome-driven innovation (ODI) applied to regeneration projects. The goals of regeneration are embedded into the outcomes we want to achieve. So, if we know what targets we need to hit, the chances of hitting them increase dramatically.

This book hits the target on the imperative of regeneration, the Job-to-Be-Done of our time.”

 Anthony Ulwick
founder, Strategyn


“The message of regeneration is an ancient one – we are all interconnected, and what we do to one we do to all. TheEarth Crisis we are experiencing is a tragic result of the absence of True Democracy.  This book helps us rethink everything from the ground up.  There is no time to waste – we must stop the destruction of Nature and our communities now.”

 David Hinds
Steel Pulse


“In a world dominated by discourse on solving yesterday’s problems, this refreshing and game-changing book tackles the biggest questions of our time. The book represents a gallant attempt to shift our much-needed attention toward a stream of issues on how we can use community to build a regenerative agenda that protects nature and builds the basis for a common good. The inspirational ideas reflect insights from an eclectic group of authors and constituents, pooling their wisdom to show us a way toward constructing the next society. Their efforts represent a timely and practical step toward the regeneration momentum needed to create a truly prosperous society.”

– Joseph Pistrui
Co-Founder, Kinetic Thinking
Professor of Entrepreneurship & Innovation, IE University


“An excellent, must-read book that persuasively proposes regeneration as the answer to our perpetual crisis… The authors contend that our planet cannot be saved with its current institutions and leaders because they cannot adequately address global demands.  One of the book’s most jarring messages is a caution against “greenwashing,” the practice by some businesses of using talk of regeneration to hide their involvement in destructive patterns. This book is required reading for everyone who cares about the long-term viability of Earth.”

– Jef Teugels
Sustainability Advisor, rpc
a BMW Group joint venture


“This extraordinary book by Christian Sarkar, Philip Kotler, and Enrico Foglia is a breakthrough for those who are passionately striving to save the Earth. Regeneration – The Future of Community quides us on how to regenerate the world we inhabit through community. It emphasizes the real possibility of revitalizing our planet. We can still safeguard this magnificent and singular world we call home. It all begins with community regeneration, a collective effort rather than a top-down or individual endeavor.”

– David Sehyeon Baek
Taylor’s University, Malaysia
Chief Strategy Officer, NPCore, Korea


REGENERATION: The Future of Community in a Permacrisis World
by Christian Sarkar, Philip Kotler, Enrico Foglia


The English edition is available in the following counties:
US | UK | DE | FR | ES | IT | NL | PL | SE | JP | CA | AU